Are Ads Coming to the Windows 10 Start Menu? [1]
Several days ago, a new build 10565 for Windows 10 was made available to all those participating in the Insider Program. Since a stable build is expected to be released to the public as an update in November, this build is presumed to be close to the upcoming stable release. One noticeable change from the current RTM version is the addition of something resembling ads to the Start Menu.
The new feature is a section called “Suggestions”. At this time, the suggestions are for apps from the Windows Store and change from time to time. So far, all the suggestions that I have seen have been for free apps like Minesweeper. Whether the suggested offerings will remain free ones remains to be seen. An example of the new Start Menu entry is shown in the graphic below.

Although the “Suggestions” are turned on by default, they can be easily turned off. Right-click the entry and a context menu like the one shown in the graphic below will appear. You can either select to block the specific suggestion shown or to turn off suggestions altogether.

Another way to disable the suggestions is to use the Settings menu. Go to Settings -> Personalization -> Start->Occasionally show suggestions in Start and slide the switch to “Off”.
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This tips section is maintained by Vic Laurie [4]. Vic runs several websites with Windows how-to's, guides, and tutorials, including a site for learning about Windows and the Internet [5] and another with Windows 7 tips [6].
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