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Joe A.TT 16. Oct 2015 04:51 PM

Would you stop using an Ad Blocker?
Ad blocker explosion: Advertisers admit they've 'messed up' life for online users


The group now concedes it has "messed up" and has vowed to make amends with a new set of advertising principles, dubbed 'LEAN' - or Light, Encrypted, Ad choice supported, Non-invasive ads.
Do you believe the IAB is genuine? Would you stop using an ad blocker?

Burn-IT 16. Oct 2015 04:56 PM

No because I know that marketing is all based on stretching the truth.

How can you trust people who are clamouring for your attention not to cheat. Self moderating never works when there is so much money involved.

I know as I used to write software for a marketing manager and it was quite horrifying how often I was told to deliberately ignore "DO NOT" preferences. I once actually refused to do it and got hauled in front of the company directors.

Sope 16. Oct 2015 06:00 PM


Originally Posted by Joe A.TT (Post 114589)
Do you believe the IAB is genuine? Would you stop using an ad blocker?

That'll be a NO! and....another NO!

MaikL 16. Oct 2015 06:06 PM

"Would you stop using an Ad Blocker?"

Yes. When ads aren't annoying or malicious. So that that's a No, then.

MidnightCowboy 16. Oct 2015 06:58 PM

I'm with Burn-IT.

Back in my own corporate days I ignored all the nay sayers and yes men and designed a company appraisal system that truly rewarded employees for the effort they put in and totally eradicated the existing dictatorial and elitist practices. Despite not failing as predicted and increasing profits by several percent above my own estimates I was still looked on by the other directors as some sort of freak.

The world of business revolves totally around greed, exploitation and deception and it is advertising that feeds the trend.

I fully intend to continue using an ad blocker except for those sites I choose not to.

trainman261 16. Oct 2015 09:06 PM

If this would really turn into something, I would consider switching off my ad blocker. I do want to support the websites, but when I go onto youtube and I have to wait for a 30-second ad to play just to see a 20-second video, it makes me want to throw my device out the window. I have my ad blocker set to show non-intrusive ads - who knows, maybe ads based on this principle could be allowed by ad blockers set to show non-intrusive ads.

v.laurie 16. Oct 2015 10:19 PM

Unfortunately, we have opted for an Internet that is basically supported by advertising. We all want free stuff but the content of the Internet has to be paid for somehow by somebody. Advertisers and corporations are certainly driven to maximize profits and often go too far with shady methods but consumers share some blame also. By insisting that everything be free and by not supporting enterprises that try subscription models, we got ourselves into a world filled with ads.

I use ad blockers and I really dislike many of the tricks used by advertisers but I white-list sites I like. It isn't a perfect solution, however, and I see a lot of quality sites struggling to survive.

Part of the problem is the enormous power that Google has over what we see on the Internet. Google dominates search but its ranking algorithm is far from perfect. Unfortunately, whether a site gets traffic and therefore income depends very heavily on whether Google places it near the top of search results. This is another consequence of having an Internet supported by ads.

Remah 16. Oct 2015 10:53 PM

I don't use ad-blockers because I am happy to have ads display on sites that I use. I try to ensure that sites get some reward for the service they provide me.

I do have one advantage: I usually don't see ads. Ads don't even register unless they are inserted into the workflow or pop-up right in front of me. I guess that came with years of scanning/reading documents and having to focus on the main thread.

I'm a user of beta which is developing a new model. It is website server-based and only sends ads if you aren't using webpass. If it becomes commercial then I will pay one subscription and, hopefully, get ad-free access to several websites that I frequent. I heard about webpass through one of those sites who is trialing it.

Joe A.TT 17. Oct 2015 12:34 AM

IMHO, ads are the reason why ad blockers were created in the first place. There is a saying...
As you make your bed, so you must lie in it.
Advertisers have to learn to live with their own folly. End of story.

Pierre2 17. Oct 2015 02:26 AM

every so often, another PC is re-built,
or it's O/S is updated ..
.. and it takes a few minutes to work out why there is so many more ads than normal.
and so an ad-blocker is installed.
- it's amazing the difference.

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