Feedback is very important and today it is incredibly easy to get it. That is why we do surveys. It is a great way to understand and engage people and every organization has a lot of questions that they want answered, for example.
- Why did a customer buy our product or why did he not buy our product?
- What is a good day for a presentation
- Where should we have our end of year dinner?
- Are we doing a good job in supporting our customers?
- Who politically should we support with SOPA? This last question if some companies should have asked before they came out supporting SOPA.
I am sure you can think of many more you need.
There are several quite good methods of doing it. My requirements was I needed between a hundred and a thousand hundred responses and had between three to twenty questions. Few of the free services could do that.
After looking through many, I decided on kwiksurvey.
- It is free to use.
- It is easy to use.
- No limitation on the number of questions
- It downloads into Excel or openoffice.
- It allows you to store the results for years.
- The reporting is adequate. It produces good tables and diagrams, which are clear and easy to understand.
- It has an excel or openoffice export which you can use to produce any report you require.
- It also has a filter which is very useful. Say you do a survey with twenty questions, one that is gender. You can then set up a filter to see how females answered your survey.
- It lacks customizations for example, I am happy to display percentages but not numbers, so I need to go over its output with a paint program to clear out the numbers.
- It does not have any comparative reporting. So you cannot on one screen see how in the above example females compared to the average. Furthermore, as I like to issue the same survey yearly and see the differences. I have to do all this manually.
- It excel output is messy, and I think difficult to work with.
- Everyone that you survey will get a quick advertisement for kwiksurvey.
Overall I would rate it as a good product that can do the job.
My tip to someone doing a survey is to ask for comments; I tend to find them more interesting then numbers.