The world of CRM software is a relative newcomer to the business world, and is something that's definitely worth exploring if you run a business (however small).
CRM stands for Customer Relationship Management. In a nutshell, it's a specialised database in which you record all of your dealings with current and potential customers. This means that you always have the correct information at your fingertips regarding which mailshots you've sent, whether the customer has recieved a sales call recently or is due for one, any new leads that you need to follow up, and so on. It helps keep your business running smoothly, and also means that you'll have the relevant facts to hand if a customer calls you up.
CRM systems are typically large, expensive, aimed at huge companies, and take time to install. But there's a handful of exceptions. One such is from a company called Really Simple Systems. Their CRM is hosted online and accesible via a web browser, so there's nothing to install or download. And if you have just 1 or 2 sales staff, and deal with fewer than 100 current or potential customers, the system is completely free to use. So it's a great way to try out the features of CRM if you've never used such a thing before.
Find out more, and sign up, at http://www.reallysimplesystems.com/free-crm/
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