An excellent choice with presets for conversion and a DVD ripper
Pros & Cons:
Format Factory is an excellent choice for an audio and video converter especially for old phones and DVD ripping. It has presets for over 100 devices, converts to and from dozens of formats, and allows for advanced tweaking and custom profiles.
On the downside, the sidebar-and-popup interface does not provide a linear experience. You'll find that you can not drag'n'drop into the windows that look like you should be able to, and you have to open & close a couple of windows in order to end up back at the starting screen, where you finally get to hit START. This being said, once you learn the interface, you'll find it responsive, stable, and easy to drill down to the exact settings you are looking for.
Overall, this program is a good choice for power or device users who find iwiSoft lacking.
Note: When installing Format Factory, watch out for the bundled toolbar. It is installed by default if you don't uncheck the box on the first screen of the installer package.
A portable version of this software is also available at LiberKey, which is a superb portable application manager.
Format Factory was reviewed by Gizmos Freeware on