Gizmo's Freeware is one of the few remaining websites that it doesn't charge for reviews, doesn't offer pay-for-app listing services or accept reviews written by developers and advertisers. That’s the reason our reviews have always been honest and independent and that's the way we want to keep it.
However, we are currently under a lot of financial pressure and it's mostly coming from an unexpected source: our users. That’s because over 50% of our users now use ad blockers and as a result, our general Google ad revenue has fallen sharply. Don’t get me wrong: we support the right of our users to employ ad-blockers. Hey, we have even recommended to you the best ad-blocking products!
Then there is the effect of Coronavirus. Like many other websites our traffic has fallen so between ad-blockers and Coronavirus we've had a double whammy on our revenue.
But our fall in ad revenue is now limiting our ability to update our freeware reviews and expand our coverage. That affects everybody. We are looking at long term financial solutions but in the short term we need to survive.
We could easily raise more money by being more blatantly commercial, but we don't want to go there. Instead, we are running a fund-raiser campaign asking our loyal and understanding users to contribute a small amount as a donation to the site.
So please help Gizmo's remain independent and fearless by donating just a few dollars now. In our 18 years of operation I’ve only ever asked our users three times for support and hopefully will not need to do so again for a long time. So please guys and gals, stand up and be counted at this time of need.
Please donate now by clicking the Donate button below or clicking the following link:
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