Are Ads Coming to the Windows 10 Start Menu?


Several days ago, a new build 10565 for Windows 10 was made available to all those participating in the Insider Program. Since a stable build is expected to be released to the public as an update in November, this build is presumed to be close to the upcoming stable release. One noticeable change from the current RTM version is the addition of something resembling ads to the Start Menu.

The new feature is a section called “Suggestions”. At this time, the suggestions are for apps from the Windows Store and change from time to time. So far, all the suggestions that I have seen have been for free apps like Minesweeper. Whether the suggested offerings will remain free ones remains to be seen. An example of the new Start Menu entry is shown in the graphic below.

Windows 10 Start menu with ads

Although the “Suggestions” are turned on by default, they can be easily turned off. Right-click the entry and a context menu like the one shown in the graphic below will appear. You can either select to block the specific suggestion shown or to turn off suggestions altogether.

Configuring suggestions in Windows 10 Start menu

Another way to disable the suggestions is to use the Settings menu. Go to Settings -> Personalization -> Start->Occasionally show suggestions in Start  and slide the switch to “Off”.

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This tips section is maintained by Vic Laurie. Vic runs several websites with Windows how-to's, guides, and tutorials, including a site for learning about Windows and the Internet and another with Windows 7 tips.

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It was a very respectful and reasonable request to move Linux related discussion into the forum which is being ignored. Consequently anything else Linux related will now be deleted. MC - Site Manager.

Please folks can we keep the comments here relative to the Windows subject matter and deal with any Linux related stuff via the appropriate forum.

I'm happy to provide support for anyone wishing to consider Linux if they send me a PM requesting same. The result will depend on how many ask and what time I can devote to it, but will certainly be enough to get you started. MC - Site Manager.

Hi Crosseyed!

If you're brand new to Linux, I think you'd find Linux Mint Mate a very comfortable fit. It's quite nice to look at, simple, great support, & is available in 32 or 64 bit depending on your machine.

As has been stated- you can run the system from a USB drive to get a feel for it & then simply choose "install" from the desktop icon if you like it. Be sure to back up your own hard drive data to an external drive before you begin the install & then let Mint have the entire drive (this will overwrite Windows). Here's a simple how-to:

Most of all- have fun! It's a great OS.

G ;)

Nice balanced report Vic, a refreshing change to all the conspiracy theories. :)

Really appreciate the excellent work Vic is doing in keeping everyone updated on Window 10 developments. My plan is to wait until after Christmas then purchase a new laptop to replace my current one which is 5 years old and running Windows 7. I'm not a fan of Apple but the more I read about Microsoft the less I want to stick with them. Some of the mistakes they've made in the past would never have happened if they actually listened to their customers concerns but their arrogance prohibits them from doing that.

Try Linux on your "old" PC. You might not want to get a new one.

I've been thinking of trying Linux on this laptop and using it as a backup once I get a new one. Problem is there seems to be several flavors of Linux and I don't have a geek buddy that could debug the problems I would likely run into. I've always been keen to learn new things but I've also found that one's tolerance for frustration diminishes as one gets older.


I feel your pain, I'm in very similar spot. I have made a choice that so far I have not regretted at ll.

Try LinuxLite It offers everything you may want for the average Facebook, email and Google user.

And OFF topic: TERRIBLE forum system where you can't make real link. Archaic!

Your geek buddies are all in cyberspace. The place to start is where you'll find "How to Replace XP with Linux" which is kind of dated but still good tips, and "Using Windows 7 and Linux on the same computer" which tells about dual booting. Plus one that helps you decide which distro to try first. The best Linux intro article is "Is Moving From Windows to Linux The Right Choice For You?"
which is really hard to find!

There's a lot of tutorials on YouTube which show you how to install different distros.

Places like and the forums for the distro you've installed are good for resolving problems. is also the mother lode for other Debian based distros like Elementary, Zorin, and Mint. Forums are good if you need to converse back and forth with the neckbeards. Just about every problem I've had has been addressed and solved before, so you just need to search for the right thing. I see people asking questions on Quora or Yahoo answers but you can't get a conversation going that way.

Don't buy books. They are obsolete, take up space, and cost money. I'm 68, and my tired brain has figured out some things, but mostly I look on the net.

Just try it (run off a flash drive until you get the feel of it) and you'll see that the learning curve is not like when you first started using a computer. You already know how to do that.

Thanks for the reference sources and info Van. Being over 60 myself, I understand that TBS (tired brain syndrome) you speak of.

I also have CRS Syndrome, which means Can't Remember Stuff. I don't do well remembering long commands and their switches and syntax.
Linux has a GUI for just about anything you want to do, but it also has terminal commands to do the same thing, but usually more powerful and faster. I can type "sudo apt-get install" faster than I can open up a software chooser program and find the app I want, but if I don't remember the name I have to use that app store. I can click the "windows" button and type in a program name and it loads right up, but if I forget the name I have to rummage through the menus to find it. That's why I like Mint; it has a menu tree like XP or Windows 7, but is much better organized without all the useless extra stuff.

I just wanted to add my thanks to vic for the article and to vandamme for the detailed linux post above.

Like crosseyedlemon I've been unsure which way to jump into linux but after reading the above I now feel I have the confidence to do so. Thanks.

I put Linux on an old Compaq Presario laptop running XP. The problem I ran into (not Linux's fault) is that the wireless adapter won't hold the internet connection, so I have to use it solo with a jumpdrive because I'm unwilling to wire it into the LAN.

If anyone knows a Linux workaround through a USB wireless adapter, please let me know?

I'm running Linux and XP side by side on an Acer netbook; am reluctant to make that final leap into removing XP. But all the programs that ran on XP run in Wine on Linux.

I refuse to convert to Windows 10, regardless I've used Windows since version 3.1 (land of the dual floppies). Microsoft tests in the marketplace. I don't want to be part of that marketplace, and the privacy issues/hidden issues yet to be revealed make me extremely wary. That, and having to find yet another third-party program to get their ^$#@Q!!! Start Menu out of my face. I want my OP to be silent and invisible. Windows is getting more and more intrusive.

Linux it will likely be. Here's hoping it's easier to install and tweak in five years.

Wifi dongles are a big sticking point for Linux. Most just plug in and work (check mfrs. website for compatibility). The driver is part of the Linux kernel.
The others, sometimes you can install Windows XP drivers using a package called ndiswrapper. Best to search forums at your Linux distro or your dongle maker.

All my PCs were Windows machines and now dual boot. Over the years I've reduced the Windows partitions to the bare minimum... just in case I need it or sell it. Hey, I paid for it. Mostly I run Mint because it looks like a clean version of XP.