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Mission Statement for Website Promotion Group

Tue, 08/19/2008 - 07:28 — gizmo.richards

Group Leader: Chris Price
 

Mission

This group is responsible for formulating a plan for how to double the number of web visitors by September 2009. The plan should include identification of external resources required, if any.

Once the plan is formulated it is the responsibility of the group to set milestone dates for the implementation of the plan and to monitor and manage that implementation.

This is basically the SEO and cash-generation-when-needed group. Some of the traditional SEO tasks will be handled by others (such as content improvement and usability), so this might help to lighten the load - though we will have a liaison task instead.
 

Scope

Areas to be explored would include:

  • SEO of existing site
  • Publicity for site
  • Organising cash generation when needed
  • Expansion of Gizmo awards program
  • Branding promotions
  • Possible merging with or acquisition of complementary freeware sites
  • Creation of site blog
  • Expansion of site RSS feeds
  • Expansion of site forums


Time frame

A draft plan should be completed by the 21st of September 2008.
 

Who should join

We are looking for people with ideas on the above topics who are prepared to spend to spend 1-2 hours a week discussing and evolving those ideas. Those with pro or amateur experience in website promotion (SEO, marketing, promotion or the social web) are particularly welcome but anyone with a logical mind and enthusiasm is encouraged to join. We will be discussing everything that relates to traffic increase and income generation when needed, and we'll need ideas on anything from blogging to competitor analysis to Web 2.0 strategies.
 

How to Join This Group

This is a closed group so use the site contact form to send a short note to me with your name and any relevant personal information.  (You need to be logged in to this site to use the contact form.)

I'll then send you an invite. Normally your membership will be approved within 24 hours. 

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Chris Price