Learned yesterday that McAfee have been emailing failed Bullguard applicants and offering a similar deal for their own suite. Can't say exactly what it is because the page that opened from the emailed link I was given was in Portuguese but it clearly stated "to those who missed out on the Bullguard offer at Gizmo's" or words to that effect.
So, not only are we even more famous now but it begs the question how did they get the email addresses? Maybe there's some sort of shared marketing cum affiliate pool of this stuff floating around, details of which were no doubt displayed in the various EULA's if anyone bothered to read them