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Worried About Clicking On A Bit.Ly Link? Follow This Tip.

URLs are getting longer.  Sometimes, the address of a web page can run to hundreds of characters, large chunks of which are meaningless strings of random numbers and letters.

Such URLs are impossible to type, when you're following a link in a printed document.  And even if you're including them on a web page for someone to click on, their sheer length makes the page look messy.  Which is why many web sites, including this one, have started using the services of URL-shortening sites such as Bitly.

But here's the problem.  How do you know where the shortened link is going to take you, if you can only see the shortened version in your browser and not the full unexpurgated version?

In the case of Bitly, specifically, the answer is simple.  Copy the shortened URL into your browser's address bar, add a plus sign (+) to the end, and then surf to that address.  You'll find yourself at a page which tells you the full address, gives you a summary of the page you're heading to, and even gives you some stats about the shortened link such as how many people have clicked on it in the past.

Neat, eh?  Try it with one of the Bitly links that you probably have in your browser history.  Just press Ctrl-H to see the history (from within your browser) and search for



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by ak47wong on 26. March 2013 - 0:39  (106535)

Since there are so many URL shortening services around, it might be better to write an article about "universal" URL expansion techniques: websites and extensions that can show the full URL from multiple shortening sites (e.g.,,,,,, etc). Oxa and Nodrog have already mentioned two extensions and bookmarkets. Another good site is

by Netpilot on 25. March 2013 - 21:24  (106529)

Nice bookmarklet, Nodrog.

Pull all of those spaces (%20) out and shorten that script to -


It makes the new window properly formatted.

I've added it to my bag of tricks. Thanks.

by Nodrog on 25. March 2013 - 22:12  (106532)

Glad you like it. I can't remember where I found it but credit to the originator anyway.

I should also have said that you can use it by highlighting the shortened URL first then click on the bookmarklet.

by Netpilot on 26. March 2013 - 3:57  (106539)

It's a bookmarklet that comes from the web site (the url is right in the script). Almost no information there about their service, though.

You have a good suggestion for an article.

FWIW, URL XRay seems very complete. I jumped on to Twitter and it successfully expanded every short URL that I saw and threw at it, including and URLs.

by Oxa on 25. March 2013 - 14:45  (106522)

I use the Firefox extension Long URL Please. It automatically converts short URLs to the original in the web page. No need to click or do anything. Works on, tinyurl, google URL shortener, and others.

by exbioman on 25. March 2013 - 13:26  (106520)

Somehow I'm missing the point here. You talk about but not how to use it. Are there other alternatives? I'll google search. It's a PITA to use the long urls I agree.

by eikelein on 25. March 2013 - 21:21  (106528)

A wee little bit of reading on Bitly's home page ( shows you a link to "Help". There you find more than you ever wanted to know about Bitly.

And have you had the idea to try a Wikipedia search?

by Nodrog on 25. March 2013 - 12:59  (106517)

Great tip, Rob. Can I also offer a couple for non-Bit.Ly shortened URLs that I use.

In Firefox, there is the Unshorten.It! extension which adds this option to the context menu.

Also, you can use this bookmarklet which opens a pop-up for you to copy/paste the short URL in to see the full address -