One Button Internet Advertising Opt Out

Quickly and easily opt-out of the new behavioral profiling by internet advertisers. gathers multiple individual opt-out buttons from dozens of networks, including Google AdSense, DoubleClick, Yahoo! and AOL, and opts you out of their advertising.
The great part is that this doesn't require cookies to be turned off completely or setting your privacy preferences at each site. I like keeping some cookies so I don't have to log in every time to sites that I visit often.

It can take a little time (around 45 second for me) for privacychoice to make connections to all the agencies that you are opting out of.
The opt out function uses a cookie in your browser, so if your browser cookies get cleared, you'll need to opt out at the privacychoice site again.

Firefox users have the advantage of an extension that sets permanent cookies. Its called TACO (Targeted Advertising Cookie Opt-Out).
Here's the description: 'This tool sets permanent, generic, non personally identifiable opt-out cookies in the user's browser, which will prevent 90 different online advertising networks (including Google, Microsoft and Yahoo) from displaying highly targeted advertisements using the detailed information on users' web surfing habits which they collect.
Unlike other earlier opt-out solutions, this tool will make the cookies completely persistent. That is, clearing the browser's cookies will delete all other installed cookies, except these."

Signing off,

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by Jane (not verified) on 23. May 2011 - 19:42  (72548)

We need one for IE more. My current OS doesn't support Firefox or I'd have both firefox and adblock plus on it...but no one developes a useful ad blocking or ad cookie blocking program for IE.

Someone needs to fix that.

by J_L on 17. March 2009 - 17:57  (18048)

It's a nice idea, but with all the internet filters I have... it's impossible to complete it without disabling all of them.

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